Lancaster County Career & Technology Center:
Interactive Media & Web Design Teacher
(2018 – Present)
~ I’m currently the Interactive Media and Web Design Teacher at Lancaster County Career and Technology Center. My duties include helping high school students learn the basics of web design to advance web design concepts. And then taking those designs and building functioning websites using coding link languages like HTML, CSS and Javascript.
- Teach students to design, build and maintain websites.
- Teach students to write and edit web page content using code and web management tools.
- Teach students to create content and manage client relations.
- Teach students to create and edit videos for web purposes.
- Teach students to create content and manage SEO.
Engle Printing & Publishing Co: Advertising Services Manager
(2004 – 2018)
~ At Engle Printing & Publishing Company I was the Advertising Services Manager for this multi-million dollar company that specializes in commercial printing and publishing of numerous community publications. The broad scope of my responsibility includes waste reduction, personnel hiring, training & development, scheduling, process improvements, department policies, and business development strategies. As ASM I’m also called on to be a liaison to the sales staff to provide special services and help to close difficult and special customers.
- Set department budgeting goals
- Liaise with sales to service customers
- Hired, trained and developed numerous personnel
- Liaise with outside firms and vendors as necessary
- Assign staff to various tasks, jobs & campaigns
- Brainstorm & develop customer campaigns based on needs assessments & client objectives
- Charged with managing department salaries and performance management
- Identify waste and process improvements
- Provided specialized customer service for difficult customers & helped to close customers with special service needs.
RedX Web Design: Designer/Developer/Project Manager
(2012 – Present)
~ At RedX I work directly with the Clients. Taking their ideas and concepts along with their site maps and turning them into fully functioning web sites. From concept, to design approval, to content fulfillment, my position is tasked with bringing the clients web site ideas to life. And after the launch of a customers site, I come along side them to consult them on how to continue feeding and developing their continuous web presence.
- Developed a site strategy, including a site map and content fulfillment.
- Research and implement the best possible technology to help the customers web site function as quoted.
- Continued customer consultation, education and service.
Lanco Tactical, LLC: Marketing/Sales Manager
(2012-present / two Sat a month)
~ As the current Marketing Manager I have direct interaction via retail customers. I’m also responsible for helping the owner creatively develop and promoting the business. My responsibilities include developing a strong store brand, developing a specific customer centric service philosophy for the business and sales staff to follow, a strong social media following, a web site and SEO presents. The business has grown from a basement shop to a $1 million per year retail sales operation in less than 3 years.
- Direct over the counter and wholesale customer sales & service
- Established customer centric sales philosophy
- Conceptualized highly effective consumer advertising campaigns
- Developed a marketing strategy, including a web site, social media & broadcast and talk radio
York Newspaper Co: Creative Services Manager
(1994 – 2004)
~ I was the Senior Manager in-charge of developing a consultative creative sales team model for a large daily newspaper. I directed the reduction of an outdated production department, while also researched, brainstormed and developed a new Creative Advertising Sales Team concept. I working closely with the VP of Sales to integrate the sales and creative staff, creating the CAS teams.
Additionally developing a performance compensation model for the collective team
- Developed a customer centric, consultative approach to sales
- Developed lean production processes to reduce workforce overhead by 50%
- Recruited, hired and trained 24 Consultative Specialists
- Service a customer base of over 3000 customers in all different types of business
- Identify and produced needs analysis for potential customers.
- Presented and closed sales on larger budget customers.
- Brainstorm & develop customer campaigns.
- Set budgeting goals.
